Posts Tagged: social media consultant
It’s nice to be appreciated
A couple of weeks ago I did a workshop for my fellow members of the EACA School faculty, since blogged about by the much esteemed Steve Henry (the 2nd H in HHCL – which will mean something for anyone who
It’s nice to be appreciated
A couple of weeks ago I did a workshop for my fellow members of the EACA School faculty, since blogged about by the much esteemed Steve Henry (the 2nd H in HHCL – which will mean something for anyone who
There are a lot of Cs in social media
What is it with social media and Cs. Conversation, Collaboration, Community, Content, Context, Collective, Connection, Cooperation, Crowd-sourced. Also Consultant – lots of them. The prevailing climate (Climate) of opinion however seems to suggest that there should only ever be four
There are a lot of Cs in social media
What is it with social media and Cs. Conversation, Collaboration, Community, Content, Context, Collective, Connection, Cooperation, Crowd-sourced. Also Consultant – lots of them. The prevailing climate (Climate) of opinion however seems to suggest that there should only ever be four
Using analogies to explain social media. Its a bit like…
Trying to explain social media to businesses can sometimes feel a bit like Thomas Eddison trying to explain the lightbulb at a convention of oil-lamp manufacturers. Forgive me for indulging in an analogy at the start of this post, but
Using analogies to explain social media. Its a bit like…
Trying to explain social media to businesses can sometimes feel a bit like Thomas Eddison trying to explain the lightbulb at a convention of oil-lamp manufacturers. Forgive me for indulging in an analogy at the start of this post, but
Its not about citizens becoming journalists – but journalists becoming citizens
Today The Times launched its new online edition, which it will effectively be closing again late June when it starts to ask people to pay for it. Times editor, James Harding, was interviewed this morning on the Today programme desperately
Its not about citizens becoming journalists – but journalists becoming citizens
Today The Times launched its new online edition, which it will effectively be closing again late June when it starts to ask people to pay for it. Times editor, James Harding, was interviewed this morning on the Today programme desperately
Content is now a raw material, not a finished product (not even a special Guardian Extra product)
The Guardian has made an entry into the paid-for content space. Called Extra it is, as the name suggested, the on-line Guardian with a little bit extra, for which you will be expected to part with £25 annually. It is
Content is now a raw material, not a finished product (not even a special Guardian Extra product)
The Guardian has made an entry into the paid-for content space. Called Extra it is, as the name suggested, the on-line Guardian with a little bit extra, for which you will be expected to part with £25 annually. It is
The power of passive consent – the real lessons from the Nestle KitKat, palm oil and Greenpeace saga
Here is a good summary of the recent spat between Nestle and Greenpeace over palm oil. However, the lesson is not really that Nestle reacted clumsily to the initial salvo from Greenpeace and thus had to back-track and cave-in to
The power of passive consent – the real lessons from the Nestle KitKat, palm oil and Greenpeace saga
Here is a good summary of the recent spat between Nestle and Greenpeace over palm oil. However, the lesson is not really that Nestle reacted clumsily to the initial salvo from Greenpeace and thus had to back-track and cave-in to
Journalists: the big winners from the social media revolution
The assertion that journalists have a bright future might seem rather strange given the somewhat disparaging things I have tended to say in this blog about the institutions and processes of journalism (many of which are contained in the posts
Journalists: the big winners from the social media revolution
The assertion that journalists have a bright future might seem rather strange given the somewhat disparaging things I have tended to say in this blog about the institutions and processes of journalism (many of which are contained in the posts
The Rise of the Story or Why Social Media may Kill P&G
(Warning – this post is 3,000 words, you may want to get a coffee) Stories have always been a useful medium of communication – but the rise of social media has just made them essential. If you haven’t got a
The Rise of the Story or Why Social Media may Kill P&G
(Warning – this post is 3,000 words, you may want to get a coffee) Stories have always been a useful medium of communication – but the rise of social media has just made them essential. If you haven’t got a
Twitter is making and then destroying history
The elections in Iran have once again shown the power of social networks and Twitter in particular. We can say that Twitter is making history. The content on Twitter is changing the course of events. However, most of that history
Twitter is making and then destroying history
The elections in Iran have once again shown the power of social networks and Twitter in particular. We can say that Twitter is making history. The content on Twitter is changing the course of events. However, most of that history
Three lessons from #LRNY
As you can see from the previous two posts (and also if you check-out the #LRNY tag) the recent Land Rover hashtag campaign has caught my attention. Initially I thought it was a very good idea – I have been
Three lessons from #LRNY
As you can see from the previous two posts (and also if you check-out the #LRNY tag) the recent Land Rover hashtag campaign has caught my attention. Initially I thought it was a very good idea – I have been
