Tagged: storytelling

Stories and storytelling – its the future of marketing

Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories.  As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important because social media is conversational and stories drive conversations, whereas propositions drive ads (or other forms of restrictive one-to-many mass messages).

The quick story on stories is this.  Continue reading

Journalists: the big winners from the social media revolution

The assertion that journalists have a bright future might seem rather strange  given the somewhat disparaging things I have tended to say in this blog about the institutions and processes of journalism (many of which are contained in the posts here).  However, if we separate out the skills of a journalist, from the institutions of journalism we can see that those who are able to make this separation are presented with many opportunities.  Here’s why. Continue reading