Posts Tagged: Richard Stacy
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
My presentation at the EuropCom workshop
Here is my presentation from the social media workshop, for those who wanted it.
My presentation at the EuropCom workshop
Here is my presentation from the social media workshop, for those who wanted it.
Arianna, Sedat and me
Next week I am in Istanbul talking at the Digital Age conference alongside Arianna Huffington and Turkish digital guru Sedat Kapanoglu. So no real pressure then. This post is actually just an excuse to publish the propmotional poster that shows
Arianna, Sedat and me
Next week I am in Istanbul talking at the Digital Age conference alongside Arianna Huffington and Turkish digital guru Sedat Kapanoglu. So no real pressure then. This post is actually just an excuse to publish the propmotional poster that shows
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
Stop wasting money on social media (and social media agencies)
As an advocate of social media, I am becoming increasingly frustrated at the amount of money and effort that is now being wasted on it. There are so many car crashes occurring as organisations drive recklessly and desperately into this
Stop wasting money on social media (and social media agencies)
As an advocate of social media, I am becoming increasingly frustrated at the amount of money and effort that is now being wasted on it. There are so many car crashes occurring as organisations drive recklessly and desperately into this
Google+ – a solution in search of a problem
First I must say that I am desperate to like Google+. I really want it to succeed because I like Google. I find many of their products fantastically useful (gmail, maps, Android, calendar, docs.) I also trust Google (within the
Google+ – a solution in search of a problem
First I must say that I am desperate to like Google+. I really want it to succeed because I like Google. I find many of their products fantastically useful (gmail, maps, Android, calendar, docs.) I also trust Google (within the
Google versus Facebook: a battle for social consent
The recent launch of Google + has prompted much commentary on the battle between Google and Facebook and the need for Google to establish a foothold in the social space where people, rather than algorithms, do the work. Google +
Google versus Facebook: a battle for social consent
The recent launch of Google + has prompted much commentary on the battle between Google and Facebook and the need for Google to establish a foothold in the social space where people, rather than algorithms, do the work. Google +
