Posts Tagged: Richard Stacy
The Dynamic Customer Journey – is it a channel problem or is it a behaviour problem?
The Altimeter Group is doing some research on what it is calling the Dynamic Customer Journey. It is inviting people to contribute their thoughts. Here are mine. The basic premise, outlined here in a post by Jeremiah Owyang, is that
The Dynamic Customer Journey – is it a channel problem or is it a behaviour problem?
The Altimeter Group is doing some research on what it is calling the Dynamic Customer Journey. It is inviting people to contribute their thoughts. Here are mine. The basic premise, outlined here in a post by Jeremiah Owyang, is that
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
Yesterday’s presentation in Istanbul
For those who attended yesterday’s marathon session and want the updated version of the presentation, here it is. Istanbul May 3
Yesterday’s presentation in Istanbul
For those who attended yesterday’s marathon session and want the updated version of the presentation, here it is. Istanbul May 3
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
My presentation at the EuropCom workshop
Here is my presentation from the social media workshop, for those who wanted it.
My presentation at the EuropCom workshop
Here is my presentation from the social media workshop, for those who wanted it.
Arianna, Sedat and me
Next week I am in Istanbul talking at the Digital Age conference alongside Arianna Huffington and Turkish digital guru Sedat Kapanoglu. So no real pressure then. This post is actually just an excuse to publish the propmotional poster that shows
Arianna, Sedat and me
Next week I am in Istanbul talking at the Digital Age conference alongside Arianna Huffington and Turkish digital guru Sedat Kapanoglu. So no real pressure then. This post is actually just an excuse to publish the propmotional poster that shows
