Monthly Archives: December 2009

Embrace the noise – its where the influence is

A parting post for 2009. I was recently sent this by  Influencer50, an organisation in the business of influencer marketing.  It makes some interesting points about failures in on-line influencer measurement and the many organisations claiming to have offerings in

Embrace the noise – its where the influence is

A parting post for 2009. I was recently sent this by  Influencer50, an organisation in the business of influencer marketing.  It makes some interesting points about failures in on-line influencer measurement and the many organisations claiming to have offerings in

links for 2009-12-16

The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model | Magazine This is very, very interesting. It is a case study in the future of content – switching from content of mass appeal to

links for 2009-12-16

The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model | Magazine This is very, very interesting. It is a case study in the future of content – switching from content of mass appeal to

Social media failures – are consultants to blame?

One of the staples of the ‘social media conversation’ is the social-media-consultant-as-snake-oil-salesman thing.  (See this most recent offering from Business Week)  A meme, in fact, is what I think it could be called.  This often goes hand-in-hand with the whole

Social media failures – are consultants to blame?

One of the staples of the ‘social media conversation’ is the social-media-consultant-as-snake-oil-salesman thing.  (See this most recent offering from Business Week)  A meme, in fact, is what I think it could be called.  This often goes hand-in-hand with the whole

Should you proofread a blog?

I have just had the following comment posted by Jim on my ‘biography‘ entry on this blog. Please proofread your website. It doesn’t detract from what you’re saying, but I did find the spelling errors and grammatical mistakes a little

Should you proofread a blog?

I have just had the following comment posted by Jim on my ‘biography‘ entry on this blog. Please proofread your website. It doesn’t detract from what you’re saying, but I did find the spelling errors and grammatical mistakes a little