Number One: Facebook is not a social network – it is a facilitator of social networking, an important distinction.
Number Two: To understand Facebook best – and therefore how to use it – think about where it came from and what it was designed to do, its optimum state. Continue reading ‘Four thoughts about Facebook’
Responding to the whole social media thing is not easy. On the one hand, it can seem can seem big and intimidating, demanding a whole re-think of the way an organisation communicates. Yet on the other, some of the easier or more accessible things that could be done, such as starting to put information on YouTube, creating a Facebook page or a blog just don’t seem to generate the interest or numbers that are going to shift the needle or start to compare with the effectiveness and reach of your current marketing and communications. Continue reading ‘Social media: four simple things every organisation needs to do’
