Category Archives: Uncategorized
The Dynamic Customer Journey – is it a channel problem or is it a behaviour problem?
The Altimeter Group is doing some research on what it is calling the Dynamic Customer Journey. It is inviting people to contribute their thoughts. Here are mine. The basic premise, outlined here in a post by Jeremiah Owyang, is that
The Dynamic Customer Journey – is it a channel problem or is it a behaviour problem?
The Altimeter Group is doing some research on what it is calling the Dynamic Customer Journey. It is inviting people to contribute their thoughts. Here are mine. The basic premise, outlined here in a post by Jeremiah Owyang, is that
Why Facebook is worth only $5.6 billion
Given today is Facebook listing day I figured I had to add my pennyworth (again) to the whole “is it worth it” debate. I reckon the true value of Facebook is something in the order of $5.6 billion. Here is
Why Facebook is worth only $5.6 billion
Given today is Facebook listing day I figured I had to add my pennyworth (again) to the whole “is it worth it” debate. I reckon the true value of Facebook is something in the order of $5.6 billion. Here is
Let’s ban the word content
I don’t like the word content when it comes to social media: I much prefer the word information. Content is something you receive and consume, information is something that you share. Content is a word that comes out of the
Let’s ban the word content
I don’t like the word content when it comes to social media: I much prefer the word information. Content is something you receive and consume, information is something that you share. Content is a word that comes out of the
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for obsession based
Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for obsession based
Yesterday’s presentation in Istanbul
For those who attended yesterday’s marathon session and want the updated version of the presentation, here it is. Istanbul May 3
Yesterday’s presentation in Istanbul
For those who attended yesterday’s marathon session and want the updated version of the presentation, here it is. Istanbul May 3
Facebook Timeline and the election of Vladimir Putin: what they share in common
The answer is that they both mark an end to a period of managed democracy. Putin first. We may not especially like Vladimir Putin’s approach to democracy – managed democracy as he puts it. However, the era of managed democracy
Facebook Timeline and the election of Vladimir Putin: what they share in common
The answer is that they both mark an end to a period of managed democracy. Putin first. We may not especially like Vladimir Putin’s approach to democracy – managed democracy as he puts it. However, the era of managed democracy
Read Jeff Jarvis’s Kindle Single, Gutenberg the Geek
I would strongly recommend reading ‘Gutenberg the Geek’, a Kindle Single published a couple of days ago by Jeff Jarvis. He makes the critical connection between what happened around the invention of the printing press and what is happening in
Read Jeff Jarvis’s Kindle Single, Gutenberg the Geek
I would strongly recommend reading ‘Gutenberg the Geek’, a Kindle Single published a couple of days ago by Jeff Jarvis. He makes the critical connection between what happened around the invention of the printing press and what is happening in
The Sunday Sun: why it shows that the future of newspapers is more about paper than it is about news
The new Sun on Sunday has come under a lot of flack. It has been criticised for the lack of investigative news reporting its deceased sibling, the News of the World, featured (albeit what the NOTW investigated and how they
The Sunday Sun: why it shows that the future of newspapers is more about paper than it is about news
The new Sun on Sunday has come under a lot of flack. It has been criticised for the lack of investigative news reporting its deceased sibling, the News of the World, featured (albeit what the NOTW investigated and how they
Unilever’s ‘earned impressions’ – how can an impression be social?
Yesterday I finally got round to publishing a long treatise analysing what type of content and engagement works in social media. Its central point was that most brands end up either ‘doing anti-social’ in front of lots of people with
Unilever’s ‘earned impressions’ – how can an impression be social?
Yesterday I finally got round to publishing a long treatise analysing what type of content and engagement works in social media. Its central point was that most brands end up either ‘doing anti-social’ in front of lots of people with
