Category Archives: Uncategorized
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
New look blog
I have just changed the design of my blog. You will be reading this in its new iteration. There are three reasons for this: First – I was bored with the old look, it had been that way for years
New look blog
I have just changed the design of my blog. You will be reading this in its new iteration. There are three reasons for this: First – I was bored with the old look, it had been that way for years
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Further reply to Cheryll Barron
Cheryll, It is a shame your blog does not allow comments, because that might be an easier place to have this conversation! I cannot disagree with anything you say in your reply – it is plausible support for how you
Further reply to Cheryll Barron
Cheryll, It is a shame your blog does not allow comments, because that might be an easier place to have this conversation! I cannot disagree with anything you say in your reply – it is plausible support for how you
Social media: its not about creating brand ambassadors
Last week I was running a two day social media and PR workshop. After one of the sessions someone said “so, is it like creating brand ambassadors?” A simple and logical question, but I gave a very poor answer –
Social media: its not about creating brand ambassadors
Last week I was running a two day social media and PR workshop. After one of the sessions someone said “so, is it like creating brand ambassadors?” A simple and logical question, but I gave a very poor answer –
A reply to Cheryll Barron
Cheryll, I am glad that Google serendipity brought you to my piece. (By the way – read Eli Pariser’s “Filter Bubble” for an investigation of the way in which Google is stifling serendipity). Your model of collaborative ownership of media
A reply to Cheryll Barron
Cheryll, I am glad that Google serendipity brought you to my piece. (By the way – read Eli Pariser’s “Filter Bubble” for an investigation of the way in which Google is stifling serendipity). Your model of collaborative ownership of media
Tom Fishburne: Marketoonist
Just discovered Tom Fishburne (thanks to Paul Burns). Here is his section on social media. Spot on.
Tom Fishburne: Marketoonist
Just discovered Tom Fishburne (thanks to Paul Burns). Here is his section on social media. Spot on.
