I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there. This has caused me deep feelings of confusion and uncertainty.
The reason is this: when I do monitoring for a client, or advise a client on how to do monitoring, this is what I do. Continue reading ‘Is much of social media monitoring snake oil – or have I missed something?’
Here is a blast from the past (Sept 2006) about the future. I came across it again because I was searching for something I knew I had written once about the future of advertising / creative agencies. It has always been in my mind to update this article, but having read it I think most of the predictions it makes are still current and so – since I haven’t got around to finishing my post on the connected crowd – I have decided to punt this around again.
@obionyeaso recently sent me this DM on twitter:
Hi Richard.I wonder if you can point me to a more detailed A-B-C introduction to understanding ‘process ‘and ‘space’.
Not the sort of thing you can answer in a tweet – so rather than email a response I have decided to share this in a post. Continue reading ‘A request for Obi Onyeaso’
