Posts Tagged: social media
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for obsession based
Are digital influencers actually that important?
Everyone is getting a bit obsessed by Klout at the moment. It is easy to see why. Social media (or in fact social life) now has its equivalent of a golf handicap bringing with it the potential for obsession based
Facebook Timeline and the election of Vladimir Putin: what they share in common
The answer is that they both mark an end to a period of managed democracy. Putin first. We may not especially like Vladimir Putin’s approach to democracy – managed democracy as he puts it. However, the era of managed democracy
Facebook Timeline and the election of Vladimir Putin: what they share in common
The answer is that they both mark an end to a period of managed democracy. Putin first. We may not especially like Vladimir Putin’s approach to democracy – managed democracy as he puts it. However, the era of managed democracy
Unilever’s ‘earned impressions’ – how can an impression be social?
Yesterday I finally got round to publishing a long treatise analysing what type of content and engagement works in social media. Its central point was that most brands end up either ‘doing anti-social’ in front of lots of people with
Unilever’s ‘earned impressions’ – how can an impression be social?
Yesterday I finally got round to publishing a long treatise analysing what type of content and engagement works in social media. Its central point was that most brands end up either ‘doing anti-social’ in front of lots of people with
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
