A while ago I was asked to write a thoughtpiece to go on the website of a new consulting company, atz communications, on what social media is and why it is important. The piece had to be limited to 450 words. Trying to condense such a big subject into 450 words was a refreshing challenge (here is the piece). However, over time, I have distilled it even further. I think it serves as a useful reminder of the underlying dynamics that make social media so revolutionary – even if, and when, we all grow tired of Facebook. Continue reading ‘The three horsemen of social media’
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