Tagged: Steve Henry

I am an anti-social-media expert

I am an anti-social-media expert according to Steve Henry (one of the founding ‘H’s in HHCL – voted Campaign magazine’s ‘Agency of the Decade’ in 2000).  I quite like this.  I think the key lies in the punctuation (as in eats, shoots and leaves) in that the hyphens imply that I am anti social media experts as distinct from an antisocial expert.  Although Steve’s description of me as someone who – mentally – is a drinker in flat-roofed pubs that welcome Rotweiler owners, leaves room for plenty of ambiguity.  (Key in that one is the word ‘mentally’ I believe).

But I guess you only have to look at some of my recent posts to see plenty of push-back against the establishment of social media folk who – mentally – drink in the child-friendly gastro pubs.  Socially, of course, I go for child-friendly gastro so perhaps Brian Solis has a Rotweiller and a pair of Doc Martens in the cupboard.

It’s nice to be appreciated

A couple of weeks ago I did a workshop for my fellow members of the EACA School faculty, since blogged about by the much esteemed Steve Henry (the 2nd H in HHCL – which will mean something for anyone who knows anything about the UK advertising industry) in Brand Republic. Steve gives a very succinct (and flattering) summary but what is also interesting are the comments.

The workshop was great fun – especially the opportunity to be present at the moment when a group of people who have a huge amount of experience invested in what I call Gutenberg media suddenly ‘get it’ in terms of understanding that social media is not about Facebook, blogs and Twitter.  And also when they start to realise how their expertise can be re-purposed to work in the new space.