I came across this article by Michael Skapinker on FT.com the other day. I had actually heard about it on the day of its publication, but it had come up in a discussion at the London Social Media Club about relationships between PR and bloggers and it didn’t really register. However, as is the way in highly networked social media, it came back to me in a slightly different guise via Constantin Basturea’s useful del.icio.us PR Digest as a post from Melvin Yuan. Continue reading ‘Conversation with Michael Skapinker’
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