I help organisations manage the transition into the social media space. In most instances this means creating workshops that help them understand social media and shape their own strategies. My approach is based on four beliefs:
- Social media is something you have to do for yourself, it is not something you can outsource to an agency
- The biggest issue most organisations have right now is one of education and understanding
- You can only create value in social media when you understand it as a medium of connection, rather than a medium of distribution
- Facebook, Twitter, Instagram, Vine etc. etc. are simply tools that are actually very easy to use. The tricky bit is understanding what to use them for.
I have been doing this for seven years and some of the organisations I have worked with include: Microsoft UK, RBS, Discovery Networks Europe, Atkins, Eversheds LLP, The European Association of Communications Agencies and the Chartered Insurance Institute. In my life before social media, I spent 20 years working within the Saatchi & Saatchi / Publicis Groupe in London, Sydney, Brussels and Prague. My last agency role was as managing director of Publicis Consultants in London.
As a sideline, I also speak at conferences, conventions and seminars. This isn’t something I planned to do, it’s just something I often get asked to do and which I enjoy.
I have also written an ebook – which you can get here
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