Posts Tagged: social media consultant
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
UK Government Digital Service – a brilliant example of a social content hub
I often get asked to recommend social media tools (e.g. should we use Twitter? What should be our Twitter strategy?). My reply is always “forget the tools, you can’t have a strategy based on the use of a tool, a
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
Content: what content?
(This is a rather long post, so you can download it as a pdf to read in bed or in the bath. If you stick with it I hope it will change the way you think about social media). People
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
Stop wasting money on social media (and social media agencies)
As an advocate of social media, I am becoming increasingly frustrated at the amount of money and effort that is now being wasted on it. There are so many car crashes occurring as organisations drive recklessly and desperately into this
Stop wasting money on social media (and social media agencies)
As an advocate of social media, I am becoming increasingly frustrated at the amount of money and effort that is now being wasted on it. There are so many car crashes occurring as organisations drive recklessly and desperately into this
The future of advertising, media and Facebook (in Bulgaria)
A couple of weeks ago I was in Sofia, Bulgaria, to run a workshop and speak and the annual gathering of advertising and media folk, organised by the Bulgarian Assosication of Advertising Agencies. I was doing this wearing my hat
The future of advertising, media and Facebook (in Bulgaria)
A couple of weeks ago I was in Sofia, Bulgaria, to run a workshop and speak and the annual gathering of advertising and media folk, organised by the Bulgarian Assosication of Advertising Agencies. I was doing this wearing my hat
There are only 10 people critical to your business and social media can help you find them
There are only ten people critical to your business and social media can help you find them. That’s a pretty big claim. If it is true (and I think it is) there has to be a drawback. And here is
There are only 10 people critical to your business and social media can help you find them
There are only ten people critical to your business and social media can help you find them. That’s a pretty big claim. If it is true (and I think it is) there has to be a drawback. And here is
Paper.li – content as raw material
Here is an interesting thingy brought to my attention courtesy of Neville Hobson. Not sure whether it will take off, but I will give go just to try it out. Essentially it creates a piece of content (that it will
Paper.li – content as raw material
Here is an interesting thingy brought to my attention courtesy of Neville Hobson. Not sure whether it will take off, but I will give go just to try it out. Essentially it creates a piece of content (that it will
