Tagged: stories

Stories and storytelling – its the future of marketing

Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories.  As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important because social media is conversational and stories drive conversations, whereas propositions drive ads (or other forms of restrictive one-to-many mass messages).

The quick story on stories is this.  Continue reading

The Rise of the Story or Why Social Media may Kill P&G

whats the story2(Warning – this post is 3,000 words, you may want to get a coffee)

Stories have always been a useful medium of communication – but the rise of social media has just made them essential.  If you haven’t got a good one, you could be in trouble.  Here’s why. Continue reading