Monthly Archives: November 2009
Einstein’s Twitter stream: quality content or pointless babble?
In the old world content had to live within a particular means of distribution – a newspaper, a book, a website. In effect, content had to find its proper place. Short form written news information could only really live within
Einstein’s Twitter stream: quality content or pointless babble?
In the old world content had to live within a particular means of distribution – a newspaper, a book, a website. In effect, content had to find its proper place. Short form written news information could only really live within
Social media – when the listening has to stop
One of the mantras of social media is the need to listen. Listen to your customers, consumers, to conversations, etc. etc. etc. However, I am now starting to see organisations caught in a listening trap. These organisations have, sensibly enough,
Social media – when the listening has to stop
One of the mantras of social media is the need to listen. Listen to your customers, consumers, to conversations, etc. etc. etc. However, I am now starting to see organisations caught in a listening trap. These organisations have, sensibly enough,
links for 2009-11-23
Maclaren: Case study in PR errors A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan
links for 2009-11-23
Maclaren: Case study in PR errors A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan
Shock new Telephone users poll from Prospect magazine
Here is a news release from Prospect magazine PROSPECT PRESS RELEASE: NEW TELEPHONE-USERS POLL Often seen as little more than a harmless waste of time, the much-hyped Telphone is increasingly being used as a tool by liberal and left-wing political
Shock new Telephone users poll from Prospect magazine
Here is a news release from Prospect magazine PROSPECT PRESS RELEASE: NEW TELEPHONE-USERS POLL Often seen as little more than a harmless waste of time, the much-hyped Telphone is increasingly being used as a tool by liberal and left-wing political
Thoughts for Neville re #msm09 panel
Neville, Not at the conference, but here are some thoughts for your panel. 1. I haven’t found a single paid-for black box monitoring solution that really helps devise and then run a social media strategy. They are not real-time enough
Thoughts for Neville re #msm09 panel
Neville, Not at the conference, but here are some thoughts for your panel. 1. I haven’t found a single paid-for black box monitoring solution that really helps devise and then run a social media strategy. They are not real-time enough
links for 2009-11-17
Staff at Planned Parenthood integrates social media strategy | Article | Homepage articles Here is a good case study. It demonstrates why you should see social media "things" as tools, not media requring of a different stragey for each. Social
links for 2009-11-17
Staff at Planned Parenthood integrates social media strategy | Article | Homepage articles Here is a good case study. It demonstrates why you should see social media "things" as tools, not media requring of a different stragey for each. Social
Beware the web1.5 beast
There is a dangerous beast preying on unsuspecting organisations who want to get into social media. This beast is the web1.5 agency or campaign. This is a campaign that purports to be a social media campaign, because it uses the
Beware the web1.5 beast
There is a dangerous beast preying on unsuspecting organisations who want to get into social media. This beast is the web1.5 agency or campaign. This is a campaign that purports to be a social media campaign, because it uses the
links for 2009-11-14
Is Social Search a threat to SEO? Look at the graphics in this post. It marks a trend that will accelerate – the shift out of web sites (places) into social media spaces – social media being all about the
links for 2009-11-14
Is Social Search a threat to SEO? Look at the graphics in this post. It marks a trend that will accelerate – the shift out of web sites (places) into social media spaces – social media being all about the
How to make your crisis plan ‘social media compliant’
Enough of the theory (for the time being). There is a very practical impact of social media that affects every organisation right now. This is the fact that every crisis management plan and process is now out of date –
How to make your crisis plan ‘social media compliant’
Enough of the theory (for the time being). There is a very practical impact of social media that affects every organisation right now. This is the fact that every crisis management plan and process is now out of date –
links for 2009-11-11
Tweets Are Coming to LinkedIn – Bits Blog – NYTimes.com Bringing Twitter into LinkedIn is much more sensible that Facebook's attempts to replace Twitter. Twitter is an infrastructure. You get its benefits by incorporating it – not by trying to
links for 2009-11-11
Tweets Are Coming to LinkedIn – Bits Blog – NYTimes.com Bringing Twitter into LinkedIn is much more sensible that Facebook's attempts to replace Twitter. Twitter is an infrastructure. You get its benefits by incorporating it – not by trying to
