Across on my link blog recently I drew attention to an excellent e-book that has recently been published by Antony Mayfield and iCrossing. One of the predictions that Antony makes is that digital agencies will become clients’ agency of record in the near future – a prediction I took issue with in a comment on Antony’s blog. I felt that PR agencies were better placed to assume this role because they are more accustomed to operating across media channels or through channels which you can’t own or control – but since I am essentially still a PR and Anthony works for a digital agency, you could understand the difference of opinion. Continue reading ‘Antony Mayfield is right – for now’
Archive for October, 2008
Antony Mayfield is right – for now
Published October 30, 2008 Uncategorized Leave a CommentTags: antony mayfield, Brands in Networks, Gutenberg, iCrossing, Richard Stacy
The Gutenberg Principle
Published October 30, 2008 Uncategorized Leave a CommentTags: Gutenberg, Gutenberg principle, Richard Stacy, social media
I have long been talking about the social media revolution in the context of the invention of the printing press and moveable type and the fact that Gutenberg cemented a marriage between content and distribution which the phenomenon called social media is now separating – allowing content to free itself from its means of distribution. I think this dates back to an excellent Economist feature back in April 2006 – which used Gutenberg’s moveable type and the moveable type blogging platfrom as illustrations of the book-ends to the era of mass media, but didn’t take the analogy much further than that. Continue reading ‘The Gutenberg Principle’
