Antony Mayfield of Brilliant Noise recently drew my attention to this piece by Peter Abraham of Econsultancy. Antony is one of the relatively few people in my Thinkers Twitter list because he is one of the relatively few thinkers in the social digital space that are any good. However, in this instance I have to disagree with his thinking because Antony called this a great piece.
I actually think it is just another piece of blah blah from a marketing or digital agency that is struggling to maintain relevance in a space they either do not really understand or do not want to understand. Harsh words indeed – but hear me out. Continue reading
Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories. As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important because social media is conversational and stories drive conversations, whereas propositions drive ads (or other forms of restrictive one-to-many mass messages).
The quick story on stories is this. Continue reading
Thanks to Antony Mayfield (@amayfield) for drawing my attention to a couple of recent articles. It has prompted me to finally post on something that has been lurking in the back of my mind for a year or more – this thing I call the sanctity of publication.
Both articles – one a piece in the Daily Mail and the other a opinion piece by Seth Finkelstein in the Guardian – come from very different people and places but both are essentially the same: cries of indignation from people and/or institutions who see their position as ‘sanctified’ oracles being undermined by the great unwashed. Continue reading
Across on my link blog recently I drew attention to an excellent e-book that has recently been published by Antony Mayfield and iCrossing. One of the predictions that Antony makes is that digital agencies will become clients’ agency of record in the near future – a prediction I took issue with in a comment on Antony’s blog. I felt that PR agencies were better placed to assume this role because they are more accustomed to operating across media channels or through channels which you can’t own or control – but since I am essentially still a PR and Anthony works for a digital agency, you could understand the difference of opinion. Continue reading