Posts Tagged: marketing
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Stories and storytelling – its the future of marketing
Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories. As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important
Stories and storytelling – its the future of marketing
Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories. As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important
What’s the connection between social media and woolly mammoths?
The business of marketing as we know it is a creature of the ice age. It has evolved to adapt to set of very limiting conditions in the way that a woolly mammoth evolved to adapt to, what we now
What’s the connection between social media and woolly mammoths?
The business of marketing as we know it is a creature of the ice age. It has evolved to adapt to set of very limiting conditions in the way that a woolly mammoth evolved to adapt to, what we now
Social media: four simple things every organisation needs to do
Responding to the whole social media thing is not easy. On the one hand, it can seem can seem big and intimidating, demanding a whole re-think of the way an organisation communicates. Yet on the other, some of the easier
Social media: four simple things every organisation needs to do
Responding to the whole social media thing is not easy. On the one hand, it can seem can seem big and intimidating, demanding a whole re-think of the way an organisation communicates. Yet on the other, some of the easier
