Tagged: word of mouth

Stories and storytelling – its the future of marketing

Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories.  As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important because social media is conversational and stories drive conversations, whereas propositions drive ads (or other forms of restrictive one-to-many mass messages).

The quick story on stories is this.  Continue reading