Posts Tagged: social media
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Further reply to Cheryll Barron
Cheryll, It is a shame your blog does not allow comments, because that might be an easier place to have this conversation! I cannot disagree with anything you say in your reply – it is plausible support for how you
Further reply to Cheryll Barron
Cheryll, It is a shame your blog does not allow comments, because that might be an easier place to have this conversation! I cannot disagree with anything you say in your reply – it is plausible support for how you
A reply to Cheryll Barron
Cheryll, I am glad that Google serendipity brought you to my piece. (By the way – read Eli Pariser’s “Filter Bubble” for an investigation of the way in which Google is stifling serendipity). Your model of collaborative ownership of media
A reply to Cheryll Barron
Cheryll, I am glad that Google serendipity brought you to my piece. (By the way – read Eli Pariser’s “Filter Bubble” for an investigation of the way in which Google is stifling serendipity). Your model of collaborative ownership of media
Tom Fishburne: Marketoonist
Just discovered Tom Fishburne (thanks to Paul Burns). Here is his section on social media. Spot on.
Tom Fishburne: Marketoonist
Just discovered Tom Fishburne (thanks to Paul Burns). Here is his section on social media. Spot on.
Facts, lies and probability
Politics in the USA has become tainted by lies, or more specifically by the willingness of large sections of the media to manufacture or circulate lies for political ends. This is because there is not a BBC in the USA,
Facts, lies and probability
Politics in the USA has become tainted by lies, or more specifically by the willingness of large sections of the media to manufacture or circulate lies for political ends. This is because there is not a BBC in the USA,
Qantas: chasing the wrong type of engagement
Thanks to Andy Lark for drawing my attention to this. Another disasterous attempt at a social media campaign that highlights the points I made in my post yesterday. Qantas is using social media in the wrong way, chasing the wrong
Qantas: chasing the wrong type of engagement
Thanks to Andy Lark for drawing my attention to this. Another disasterous attempt at a social media campaign that highlights the points I made in my post yesterday. Qantas is using social media in the wrong way, chasing the wrong
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
Bacon and the art of brand engagement (in social media)
Last month a piece of bacon gave me the answer to a question that has been plaguing me. The bacon in question sat atop a potato salad served up on a Eurostar train from London to Brussels and the question
HSBC: poised on the brink of expensive social media failure
I have just seen a report in PR Week that HSBC is looking for digital agencies to help it build what appears to be a massive community within which its customers are going to manage their lives. As the brief
HSBC: poised on the brink of expensive social media failure
I have just seen a report in PR Week that HSBC is looking for digital agencies to help it build what appears to be a massive community within which its customers are going to manage their lives. As the brief
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
