Posts Tagged: Facebook
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
David Mitchell on Facebook: “Listen guys deal with it. When you are getting something for free, you’re not the customer, you’re the product”
David Mitchell is not, by his own admission, on the technological cutting edge. But this gives him the perspective that allows him to really nail Facebook in a way that the Scoble’s of the world might miss. Read his column
David Mitchell on Facebook: “Listen guys deal with it. When you are getting something for free, you’re not the customer, you’re the product”
David Mitchell is not, by his own admission, on the technological cutting edge. But this gives him the perspective that allows him to really nail Facebook in a way that the Scoble’s of the world might miss. Read his column
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
Facebook f8 changes: making it easier to do the wrong thing
Facebook has recently unveiled a whole host of changes. Essentialy these appear to be about moving beyond the ‘like’ and giving brands more sophisticated ways to integrate themselves into users’ ‘stories’. At one level these changes may well be successful but
Social media: creating riots and busting rioters
Here is an alternative take on the UK Riots and usage of social media. Much has been made of the role of social media in creating the riots. Here is the counter point – the role of social media in
Social media: creating riots and busting rioters
Here is an alternative take on the UK Riots and usage of social media. Much has been made of the role of social media in creating the riots. Here is the counter point – the role of social media in
Google versus Facebook: a battle for social consent
The recent launch of Google + has prompted much commentary on the battle between Google and Facebook and the need for Google to establish a foothold in the social space where people, rather than algorithms, do the work. Google +
Google versus Facebook: a battle for social consent
The recent launch of Google + has prompted much commentary on the battle between Google and Facebook and the need for Google to establish a foothold in the social space where people, rather than algorithms, do the work. Google +
Groupon: four reasons why it might actually be the “next big thing”
We have been waiting for a “next big thing” since Twitter went mainstream some years back. Could it be that Groupon is going to be it? I am coming round to thinking it might be because it has a number
Groupon: four reasons why it might actually be the “next big thing”
We have been waiting for a “next big thing” since Twitter went mainstream some years back. Could it be that Groupon is going to be it? I am coming round to thinking it might be because it has a number
The future of advertising, media and Facebook (in Bulgaria)
A couple of weeks ago I was in Sofia, Bulgaria, to run a workshop and speak and the annual gathering of advertising and media folk, organised by the Bulgarian Assosication of Advertising Agencies. I was doing this wearing my hat
The future of advertising, media and Facebook (in Bulgaria)
A couple of weeks ago I was in Sofia, Bulgaria, to run a workshop and speak and the annual gathering of advertising and media folk, organised by the Bulgarian Assosication of Advertising Agencies. I was doing this wearing my hat
