Category Archives: Uncategorized
A reply to Jonathan Mildenhall
Jonathan, You asked me to point you in a better direction. Here is my attempt. It is all about using creativity in a way specifically adapted to work in the social digital space, rather than taking what used to work
A reply to Jonathan Mildenhall
Jonathan, You asked me to point you in a better direction. Here is my attempt. It is all about using creativity in a way specifically adapted to work in the social digital space, rather than taking what used to work
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
Facebook is really a form of behaviour (and you can’t own a behaviour)
I spend a lot of time persuading organisations to not see Facebook as a form of media or content platform (i.e. something you need to ‘be in’), but as an infrastructure or tool. This is because consumers / customers /
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
OMG – Coca Cola Content 2020 – OMG (by the way, did I say OMG?)
Content and Engagement – these are Big Things in social media at the moment. But I have a theory that no-one, not even the really big, important, famous companies like Coca Cola and P&G has any clear idea what engagement
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
In social space no-one can hear your marketing budget scream (or why being a marketing director is a bit like being a fund manager)
Being a marketing director is like being a fund manager. You have your marketing budget, something you strive to increase year-on-year, in the same way that a fund manager has funds under management, which they also look to increase. The
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Facebook IPO valuation: its all about costs, not about revenue
I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook’s costs are structured. I believe the
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
Don’t drag your website into Facebook
The other day I came across this post from eConsultancy while digging around for some examples of corporate use of Facebook. The author, Jake Hird, had selected what he considers 25 brilliant examples. What immediately struck me was that none
New look blog
I have just changed the design of my blog. You will be reading this in its new iteration. There are three reasons for this: First – I was bored with the old look, it had been that way for years
New look blog
I have just changed the design of my blog. You will be reading this in its new iteration. There are three reasons for this: First – I was bored with the old look, it had been that way for years
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
Kodak: its all about the separation of information from distribution
Here is my take on the demise of Kodak. Whenever I am doing my “What is social media?” stand-up routine, I say that the social media revolution is about the separation of information from its means of distribution. That inevitably
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Selling to the Facebook focus group (not a good idea)
Everyone in marketing (and also now politics) is familiar with the focus group. This is technique where you have a structured conversation with a very small group of people selected to be representative of your whole target audience. Focus groups
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
Why a social media strategy is very different to a marcoms strategy
The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing
