Tagged: social media revolution

#LRNY – Land Rover creating a TagSpace

Some time back I wrote a piece about the concept of TagSpace and its importance as a new dimension is social media. Well here is the practice in action.  Land Rover in the US created a TagSpace – #LRNY – to talk about their new model as well as then paying Tweeters with big followings to promote this.  The TagSpace concept is good – although they haven’t really used it to drive real two-way conversation.  Paying Tweeters is less clever – but given this idea comes from a traditional agency its hardly surprising.

Expect more of the same.

Book burying – the new book burning?

Whatever your take on the recent #amazonfail controversy – it does suggest, as this article implies in its concluding paragraph that book burying (or in fact any form of content supression) could be the new book burning. Given that tagging in it various forms is becoming the principal method of information retrieval, this episode shows the importance of being alive to ways in which this process can be manipulated – wittingly or otherwise. Continue reading →

Gutenberg and the social media revolution: an investigation of the world where it costs nothing to distribute information

Here is the full text of an article I wrote for the Capco Journal of Financial Transformation.  Unfortunately the original is no longer available online – only as published by myself here on this blog.  If you like this article you may want to take a look at what I have written here, which in the most part are pieces which expand on some of the themes outlined in the article below.

Abstract

This article exposes the impact of a fundamental shift in the way information moves within our society which is generating creeping obsolescence for the business models of organisations involved in the institutionalised provision or mediation of information, be they newspapers or banks, as well as creating a new information space which is currently called social media. Continue reading →