#LRNY – Land Rover creating a TagSpace

Some time back I wrote a piece about the concept of TagSpace and its importance as a new dimension is social media. Well here is the practice in action.  Land Rover in the US created a TagSpace – #LRNY – to talk about their new model as well as then paying Tweeters with big followings to promote this.  The TagSpace concept is good – although they haven’t really used it to drive real two-way conversation.  Paying Tweeters is less clever – but given this idea comes from a traditional agency its hardly surprising.

Expect more of the same.