Not at the conference, but here are some thoughts for your panel.
1. I haven’t found a single paid-for black box monitoring solution that really helps devise and then run a social media strategy. They are not real-time enough and they are focused on monitoring digital places rather than digital spaces. http://tinyurl.com/lg7cv4
2. You can only take monitoring so far until you reach the point where you have to stop spectating and start participating – start creating the environment you then need to monitor.
3. You don’t need to monitor everything (like we used to monitor media coverage) – its a case of identifying and keeping you eye on the 3 or 4 areas of social media space (i.e. conversations) that are relevant to your business. Organisations which have lots of customers often think they need to have lots of conversations – they don’t. Listen to your customers and you will find there are only 4 conversations they want to have with you. http://tinyurl.com/yfu9f24