A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan and prepare. Indeed, creating this space was what old-fashioned crisis management was all about. That has now gone – requiring a new process adapted to constant, real-time exposure. You can only survive such an ordeal with considerably greater preparation
http://richardstacy.com/2009/11/11/how-to-make-your-crisis-plan-social-media-compliant/