Tagged: Future Foundation

The advertising industry – delusional in the face of adversity

The IPA and the Future Foundation has just released a report of the future of advertising in the light of the growth of social media.  The summary is worth a read not so much for what it says, but the way it reveals the essentially delusional assumption that there is even a remote possibility  that the advertising industry could ever get to grips with social media.  An assumption presumably endorsed by the IPA and shared by the industry as a whole. Continue reading