Brian Solis has just published a new version of his conversation prism. You have probably used one of the previous versions as the title graphic for your presentation on social media – it has almost become the default here. I used to use it as such, but then I stopped. I did this after someone attending a workshop said “whoa – stop right there. That’s the problem.” I asked what she meant and she explained that this picture simply illustrated why she was intimidated by social media – multiple segments, hundreds of bright shiny tools you need to be familiar with.
I think she was right. Diagrams such as this perpetuate a way of thinking which, increasingly, I try and lead people away from, which is the idea that social media is both complicated and defined by a dazzling array of tools. Continue reading