Social media is not complicated.  There may be people who want to make it look that way because it helps them make money.  Or there may be people who make it look that way, because they themselves are looking at it the wrong way (Brian Solis, Jeremiah Owyang).

I have been in the communications business for 25 years and I have always seen my job as creating simplicity: to take a complicated thing and reduce it to its essence, be that an essence expressed in a few words or a definition of basic principles.  So here is my simplicity manifesto for social media: a reduction of seven years of thinking into 10 core principles or statements.

1. It is a Big Thing – just look at history

Social media is a big thing, Continue reading →