Diaspora – keep an eye on this

Diaspora is an alternative to Facebook.  One might say how on earth could anyone challenge Facebook, especially with a service that basically does the same thing, but just does it a little differently?  Well, what Diaspora does is give a much greater focus to what a social network is all about – i.e. connection with small groups of people that you probably already have a relationship ‘in the real world’.  Consequently it also makes privacy and ownership of information a much bigger deal (the Achilles heel of Facebook).

Diaspora was launched in September and it may not get off the runway, but it is gathering interest right now – so worth tracking, because Facebook is vulnerable.

Facebook will eventually fall over because of the scale of its ambition and the fact that it has already strayed a long way from what it originally set out to do and does well.  It wants you to do all of social media from within Fortress Facebook – and the one thing we should know about social media is that it erodes walls and detests containment.  This will prove its downfall.

Here is something on Facebook I wrote a couple of years ago – I think it still stands.  And here is some more analysis on Facebook’s business model


  1. richardstacy


    I might ask what makes you qualified to describe me as clueless? Please develop some arguments of your own, rather than relying on other people’s and explain which bits of my thoughts about Facebook do you disagree with and why?

    Re your PayPal person, the fact that a successful person has invested in Facebook isn’t a sufficient argument to conclude that Facebook itself is , or will be, a success. Lots of people have made money investing in things that ultimately were unsuccessful. Many successful people have also invested in things that fail. The value of a stock is not always linked to the real business fundamentals – especially when dealing with a business that is operating in un-charted waters – as Facebook is. As my argument about Facebook points out, the model that everyone is using to value Facebook is ultimately flawed because they are valuing it as a content / media platform rather than an infrastructure or service. It is this, as much as anything else which is driving Facebook towards ultimate failure.

  2. Pingback: Google versus Facebook: a battle for social consent « Richard Stacy @ Stacy Consulting

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