Thinking l’unthinkable

About a year ago Clay Shirky wrote a brilliant article called Newspapers and Thinking the Unthinkable, which is probably the best analysis I have read of the problems facing newspapers.  (This is something I have also written about in terms of the separation of journalists from journalism and the need to understand newspapers as a form of distribution rather than a form of content).

The Big Question is – what is it going to take for the reality, as outlined by Shirky, to replace the fantasy (masking as business models) being advanced by most in the newspaper world.  Probably it is going to take the demise of a player previously regarded as undemisable.  Could it be the Le Monde will be just such a player?  This analysis just published by Frédéric Filloux suggests it could be.


  1. Pingback: Storytelling Social Media Marketing PR Business & Technology Curated Stories June 21, 2010
  2. Paul Battrick

    Hi, What a great site, and you make some interesting points and great ideas…

    I love SM (thats social media not the other s&m hmmm!)

    I recently started learning how to be a social media manager with Ryan Deiss and Kate Buck … They say you can make $2500 …
    Per week tbh I’d be happy with a quarter of that and I actually got my 1st client within 3 days of starting – I posted a few reviews, video and free pdf worth $197 on my blog plus some other sm related videos feel free to take a look –

    Keep up the good work!

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