I haven’t had a chance yet to really take a look at the new Google thingy – Google Plus (or Google+) – but here is a good analysis from Jay Baer. It is good because it doesn’t get all geeky and excited about the technical features but looks instead at the broader picture behind why Google is doing this.
It appears that Google+ is really an exercise in connecting all the Google dots – and thus harnessing all the Google power. However, it is still a long way off being “The One Place” that will really become the social media killer app – i.e. the one and only application you need as a social media citizen to drive all of your social activity.
Let’s see if this one flies in a way that the last Google thingies didn’t (Buzz, Wave, Sidewiki – remember Sidewiki?)