This is very, very interesting. It is a case study in the future of content – switching from content of mass appeal to content of individual relevance. Its about the switch from buying media (distribution) to making media. Its about cutting production costs to match content value, rather than trying to increase content value to cover production costs. Its about the life time value of content, not its one-off utility. Every organisation should apply the Demand Media approach to their business and start making this type of high volume content to populate their content warehouse and their relevat digital space. If you don’t do it – Demand Media will.