In the Gutenberg world information was created by acts of publication. In the post-Gutenberg world (i.e. world of social media) information is created by acts of observation.
Don’t know whether this goes anywhere – but the idea of the act of observation being more than passive is not new. It sits at the heart of the Copenhagen Interpretation of quantam mechanics where the way in which you observe something will determine its state (Schrodigger’s cat and all that). Seems to accord with the emphasis on space rather than place – spotlight rather than stage sort of thing. More thinking required.