Read Jeff Jarvis’s Kindle Single, Gutenberg the Geek

I would strongly recommend reading ‘Gutenberg the Geek’, a Kindle Single published a couple of days ago by Jeff Jarvis.  He makes the critical connection between what happened around the invention of the printing press and what is happening in the social media revolution.  He views this both through the similarities between Gutenberg’s life and experiences and those of the likes of Steve Jobs, but also the similarly revolutionary effects caused by both the introduction of print technology and social technology and the fact that we can now see ourselves as passing through the end of the Gutenberg era.

Having been banging on for years  about the importance of understanding Gutenberg in relation to social media – frequently to blank looks from marketing folk – the fact that Jeff Jarvis is now on the case makes me feel much comforted.

One comment

  1. Pingback: Blogging « Rubber Tyres –> Smooth Rides

Post a comment

You may use the following HTML:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>