Daily Archives: November 25, 2009
Social media – when the listening has to stop
One of the mantras of social media is the need to listen. Listen to your customers, consumers, to conversations, etc. etc. etc. However, I am now starting to see organisations caught in a listening trap. These organisations have, sensibly enough,
Social media – when the listening has to stop
One of the mantras of social media is the need to listen. Listen to your customers, consumers, to conversations, etc. etc. etc. However, I am now starting to see organisations caught in a listening trap. These organisations have, sensibly enough,