This has been an interesting initiative to watch. This isn't necessarily the type of content that I would recommend Ford produce (it isn't close enough to the brand or product story) – but their approach is sound, i.e. not placing restrictions on what the memebers of the Fiesta Movement can say. It is an example of how to do branded content in social media. It is interesting to note that US motor manfacturers have been at the forefront of adopting social media (GM another example) – probably as a result of the trauma they have been going through. Lets hope that others can follow their example without having to be traumatised first.