For the last 25 years I have worked, agency side, within the public relations and communications business in London, Sydney, Brussels and Prague and covered almost all aspects of the business from corporate communications, crisis and issues management through to consumer brands.
Some of the names I have worked for include: IBM, P&G, Diageo, The European Space Agency, The European Commission and the Commonwealth Bank of Australia.
Within the agency world I am usually described as a planner – because I do the strategic, big picture, counsel stuff. I am only partially comfortable with this label, because I also “do ideas and creative”. Perhaps the best way of getting a handle on my experience is to describe me as 60 per cent planner, 30 per cent creative – and 10 per cent manager, since I have also run agencies.
For the last six years I have focused on the emerging world of social media – because the more I have understood about what is going on here, the more I have realised that it is the future of media and communications. My work here is based around helping organisations move into this space and stopping them making mistakes and wasting money – something that is happening all too frequently now that everyone is jumping onto the social media band-wagon.
I now work for myself, because I don’t want to be chained to a desk in London and want to be responsible for myself, rather than other people.
Check me out on LinkedIn for more details.
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Please proofread your website.
It doesn’t detract from what you’re saying, but I did find the spelling errors and grammatical mistakes a little annoying.
Sorry Jim – spelling errors will remain. http://richardstacy.com/2009/12/03/should-you-proofread-a-blog/
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I enjoy your blog immensely and look forward to new posts. But, yes, you should proofread your blog. Generally I find your posts to be well-written and error-free. Applying a different editorial standard to blogs than to websites, newspapers, or books is fair enough, but that extends only to content and not corrections. If you find errors, whether factual, typographical, or grammatical, fix them. Doing so puts your thoughts and ideas in the best light and shows not only self-respect but also respect for your readers.
If I am re-reading a post and I spot an error I usually click open the edit window and make the correction. Likewise on at least one occasion someone has emailed my where they have found errors – and I have gone through the article and corrected it. If anyone wants to be the proofreader and send me their corrections I’m happy to do so again.
But having been, over the course of my career, responsible for the production of many written publications, and being well versed in the process of the management of proofreading (if not actually the proofreader myself you will not be surprised to learn) I am not going to go through that process with my blog. This blog is essentially the author’s manuscript (which do contain errors – I know having seen many such manuscripts). I will do my best to keep errors to a minimum, but am not going to get hung-up on grammatical perfection.
Please continue to enjoy reading this blog and feel free to be my proofreader! I will input any errors you spot and send me.
Hi Richard
I met Steve Greensted for lite refreshments the other day and he directed me to your blog- which i have enjoyed reading
Spookily we are both interested in brands and storytelling
I recently ran a seminar on the topic for COI with Richard Cordiner
who has also written well on the topic
will link you on my blog at joinedupthink
Lite refreshments? We drank beer in the Crown and Two Chairmen in Dean Street, Soho.
Steve
What an arrogant fuck you seem to be.
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