For the last 20 years I have worked, agency side, within the public relations and communications business in London, Sydney, Brussels and Prague and covered almost all aspects of the business from corporate communications, crisis and issues management through to consumer brands.
Some of the names I have worked for include: IBM, P&G, Diageo, The European Space Agency, The European Commission and the Commonwealth Bank of Australia.
Within the agency world I am usually described as a planner – because I do the strategic, big picture, counsel stuff. I am only partially comfortable with this label, because I also “do ideas and creative”. Perhaps the best way of getting a handle on my experience is to describe me as 60 per cent planner, 30 per cent creative – and 10 per cent manager, since I have also run agencies.
For the last four years I have focused on the emerging world of social media – because the more I have understood about what is going on here, the more I have realised that it is the future of media and communications. My work here is based around helping organisations move into this space and stopping them making mistakes and wasting money – something that is happening all too frequently now that everyone is jumping onto the social media band-wagon.
I now work for myself, because I don’t want to be chained to a desk in London and want to be responsible for myself, rather than other people.
Check me out on LinkedIn for more details.
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