Tagged: YouTube

Why YouTube Red is the same as the 1559 Index of Banned Books

It may be difficult to see a connection between the launch of YouTube Red (a subscription paywall behind which its ‘content stars’ have now been imprisoned), the Council of Trent in 1545-63 and the Index of Banned Books (or indeed between the social media ‘Reformation’ and the Protestant Reformation). But there is a connection and it is to do with institutional reactions to new forms of disruptive technology and a desire to shore up established vested interests.

Looking first at the Council of Trent. This was one of a series of crisis meetings convened by the Catholic Church to try and deal with the pesky Protestant Reformation which was threatening its authority in large parts of Europe. An aspect of this that was especially irksome was the new-fangled technology of printing, which had allowed Martin Luther et al, as well as some other awkward geeks such as Galileo, to spread their ideas far more extensively that would have been possible in the good-old days of the Inquisition. In fact one of the most significant aspects behind the success of the Protestant Reformation was its adoption of this new communications technology and a recognition of its power to disrupt established institutionalised interests (i.e. the Roman Catholic and Orthodox Church).

The Roman Catholic Church could not deny or seek to eradicate this new technology, but it could try to appropriate its power and control its output – hence the Index of Banned Books. This Index was an attempt to define and promote only content that supported institutionalised political vested interests (the Roman Catholic Church). YouTube Red, on the other hand, is an attempt to define and promote only content that supports institutionalised commercial vested interests (Google and the advertising industry). Continue reading

The BBC Culture Show, YouTube and the future of TV

FireShot Screen Capture #248 - 'BBC iPlayer - The Culture Show_ 2013_2014_ YouTube - The Future of TV_' - www_bbc_co_uk_iplayer_episode_b039r4s9_The_Culture_Show_2013_2014_YouTube_The_Future_of_TVI have just watched the latest programme of the BBC’s The Culture Show.  It looked at the phenomena that is young people creating ‘programmes’ on YouTube that are attracting audiences as large as those associated with conventional TV programming.  It therefore posited the question “Is YouTube the future of TV?”

On one level it was an interesting and well produced programme – but on another it was naive and deeply flawed, exposing the familiar inability of traditional media to understand social media.

The first flaw was the idea that social media only starts to become serious when it produces something that looks like traditional media.  The artists and programmes featured may well be generating large audiences, but they none-the-less represent only a tiny fragment of the content or usage of the platform that is YouTube.  It is of course this other usage of the platform, that The Culture Show did not feature, which is having by far and away the greater cultural, social and economic impact.  But because this didn’t look like TV, it was ignored.  This is a usage, incidentally, which YouTube itself is also ignoring, because you can’t easily grow advertising dollars within it. Continue reading

SMI09 – productive confusion

Yesterday I went to the Social Media Influence 09 conference (#SMI09) – a very good event.

Looking back – my impression of the day was productive confusion.

For example, YouTube seemed confused as to what they are.  Benjamin Faes, their MD for EMEA could only describe YouTube as either a website or TV channel.  Admittedly they have to do that to chase advertising revenue but there was no evidence in their forward planning that they really understand their role as a platform.  They are focusing on better quality video, community (within YouTube) and rights management – i.e. the watcher / owner experience rather than the total user or contributor experience. Continue reading