Stories and storytelling – its the future of marketing
Here is a good post from Antony Mayfield with some examples of the use of new technologies to tell stories. As I have written about (at some length) before, storytelling and what I call narrative marketing is becoming incredibly important because social media is conversational and stories drive conversations, whereas propositions drive ads (or other forms of restrictive one-to-many mass messages).
The quick story on stories is this. Continue reading
The assertion that journalists have a bright future might seem rather strange given the somewhat disparaging things I have tended to say in this blog about the institutions and processes of journalism (many of which are contained in