TechCrunch Disrupt: putting disruption in front of success
TechCrunch Disrupt is “the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators.” It ran its 2015 show in San Francisco a couple of weeks ago and Carole Cadwalladr from the Guardian/Observer wrote this excellent piece entitled “Is the dotcom bubble about to burst (again)”.
As well as the bubble angle, Carole also focused on the disrupt angle implicit in the event’s title and noted the extent to which the D word is inserted into all the pitches. The logic here appears to be: 1) look at the businesses that have become successful and that we wish to emulate 2) identify a common characteristic of all of these success stories, i.e. that they were all disruptive 3) reach the conclusion that disruption is therefore the key to success.
Wrong conclusion. Continue reading