As you can see from the previous two posts (and also if you check-out the #LRNY tag) the recent Land Rover hashtag campaign has caught my attention. Initially I thought it was a very good idea – I have been supporting the concept of what I call TagSpaces for a while – but on closer investigation the campaign turns out to be a bit of a disappointment.
I don’t want to beat-up on Wunderman, the agency responsible, or especially Land Rover because I think they deserve congratulation for having the courage to experiment with this sort of thing. However, I think there are some very valuable lessons that can be learnt – and it is this I would like to focus on. Continue reading