Tagged: Gutenberg principle

The Gutenberg Principle

I have long been talking about the social media revolution in the context of the invention of the printing press and moveable type and the fact that Gutenberg cemented a marriage between content and distribution which the phenomenon called social media is now separating – allowing content to free itself from its means of distribution. I think this dates back to an excellent Economist feature back in April 2006 – which used Gutenberg’s moveable type and the moveable type blogging platfrom as illustrations of the book-ends to the era of mass media, but didn’t take the analogy much further than that. Continue reading