SMI09 – productive confusion
Yesterday I went to the Social Media Influence 09 conference (#SMI09) – a very good event.
Looking back – my impression of the day was productive confusion.
For example, YouTube seemed confused as to what they are. Benjamin Faes, their MD for EMEA could only describe YouTube as either a website or TV channel. Admittedly they have to do that to chase advertising revenue but there was no evidence in their forward planning that they really understand their role as a platform. They are focusing on better quality video, community (within YouTube) and rights management – i.e. the watcher / owner experience rather than the total user or contributor experience. Continue reading