Tagged: Bernhard Warner

SMI09 – productive confusion

Yesterday I went to the Social Media Influence 09 conference (#SMI09) – a very good event.

Looking back – my impression of the day was productive confusion.

For example, YouTube seemed confused as to what they are.  Benjamin Faes, their MD for EMEA could only describe YouTube as either a website or TV channel.  Admittedly they have to do that to chase advertising revenue but there was no evidence in their forward planning that they really understand their role as a platform.  They are focusing on better quality video, community (within YouTube) and rights management – i.e. the watcher / owner experience rather than the total user or contributor experience. Continue reading