October engagements: Shel Holtz (#smwisoc) and Golden Drums
I have a couple of engagements in October I would like to flag.
First, social media guru Shel Holtz (@shelholtz) is going to be in the UK from 27-31 October for the week-long strategic digital engagement seminar organised by ISOC. Since the poor man can’t be asked to provide an entire week’s worth of seminars, some others (Paul Marsden, Janet Murray and myself), have been hired as support acts. I am going to be responsible for the future, as in Social Media and the Next Big Things: the Forces that will Shape the Social Digital Space in the Next Few Years. It will focus on Big Data and the world of the algorithm in the morning and rise of communmity and why community may become the new media in the afternoon.
Should be fun.
Places on this one are pretty limited and also have a £2,200 price tag attached, so if you are interested please sign up here.
Second, although firstly chronologically speaking, I will be speaking on October 10 at the Golden Drums in Slovenia. The organisers have allowed me to run a session (actually pitched as an EACA masterclass) called “An alternative look at content” which I am going to use as an opportunity to expose those guilty for filling the social digital space with Brandfill and reveal why they are doing it.
I think it unlikely you will travel to Slovenia just to listen to me, but if you do happen to be going anyway, my session is at 14.00 on Friday – and you will have the choice between me and Johan Jervøe, Group Chief Marketing Officer, UBS AG who will be answering the question “Branded content: has social media changed the world of creative excellence?”. Not that I want to influence anyone, but I will also be answering that question. In fact I can give you the answer now: yes, branded content and social media has changed the world of creative excellence, but only in-so-far as it is causing us to forget what creative excellence really is. This is because most branded content is simply tediously long-form advertising, with all of the things that made advertising effective taken out of it.
I will also be giving away T-shirts.