Facebook is becoming more adept at distinguishing between corporate and personal use of the Facebook infrastructure. It is clear that the intention is to allow Facebook pages to be used as a form of corporate information hub, (WordPress within Facebook if you like) and use Facebook Groups as the facility where individuals can create their own spaces (Ning within Facebook). All this is consistent with the overall corporate anbition of Facebook as being The Single Place within which to 'do' all your social media, rather than being a more open space which allows integration with a range of other tools and services. Achieving this vision is is probably impossible, because it swims against the tide of what social media is all about – and will probably be the eventual undoing of Facebook. But for now – it does make it a more interesting proposition from a corporate usage perspective.