Richard Stacy @ Stacy Consulting

I focus on two areas -  social media and story-telling.

The area where they both overlap is that ultimately, the construction of a credible brand story lies at the heart of making the transition to the world of social media.

1. Social media

Social media has suddently become A Big Thing.  Everyone wants to ‘do’ it but most people don’t really understand what ‘doing’ social media means.  This is not surprising – it’s new and very different from what went before.  As a result, lots of people are making mistakes and frequently these mistakes are being sold to them by digital, media or PR agencies.

I can stop this from happening to you with one or other of the following:

A social media clinic

I will spend up to half a day with you answering any question you like about social media, as well as giving you a top-line assesment of how your organisation could use social media.  This will ensure you start-off in the right direction and you don’t waste money buying mistakes.

A social media workshop

I take a group of up to 15 people, teach them what social media is and show them five tangible things they can do immediately to start the journey into the social media space.

Social media monitoring

I teach you how to set up a bespoke system for monitoring your social media space.  I won’t actually do the monitoring for you – you can get your PR agency or your own people to do that once I have built the system with you.

Making your crisis planning social media compliant

Your crisis plan is out-of-date unless it has been made social media compliant.  I can help you do this as well as organise training that uses “live” social media so that you can practice how to use social media in a crisis situation.  See this for some immediate advice.

Social media consulting

You can buy me by the day.  This can be to help you design and implement a social media strategy, or it can focus on the more tricky area of how you make your business more socialised.  To really be successful in social media you usually have to actually change the way you do business (that’s why its called the social media revolution).

This brings me on to…

2. Corporate story-telling

Those of you in marketing will know that the foundation of marketing is a brand proposition.  This is because you needed something as sharp as this to create expensive, short-form pieces of communication like ads, brochures, DM pieces, press releases etc.

However, social media is a conversational space, not a broadcast channel.  You can’t have a conversation from a proposition (it will be a very short and rather one-way type of conversation).  What you need is a story.

But stories can be more than this because they are an effective channel for carrying messages in face-to-face situations – i.e. what happens within your organisation and between your people and your customers.  Stories are powerful vehicles for spreading strategy.  Have a read of this for the bigger Story story.

I have developed a workshop which can introduce people in your organisation to the power of storytelling.

Contact me:

stacynet@googlemail.com