November 17, 2009 links for 2009-11-17 Staff at Planned Parenthood integrates social media strategy | Article | Homepage articles Here is a good case study. It demonstrates why you should see social media "things" as tools, not media requring of a different stragey for each. Social media is not about channel / media, its about message and destination. (tags: casestudy) Share this:ShareLinkedInTwitterGoogleEmailFacebookPrint