It is a rather frustrating debate because, while you continue to see social media as simply an extension of traditional media, you will fail to understand why it is a revolutionary shift. Paul judges social media’s impact in terms of whether Facebook or Twitter have a business model that looks like the business model of a traditional media platfrom. He judges social media as though it were the traditional institutionalised internet and hasn’t realised that the ability for everyone to to share information with eveyone / anyone else – without an institutionalised intermediary – totally chabges the game.

I have pitched in an article I wrote last year on this, via a comment on Neville Hobson’s blog http://www.nevillehobson.com/2009/09/04/theres-a-social-media-evolution-part-1/

I notice that Shel Hlotz has now also posted a lengthy comment on Paul’s blog, which makes the revolution case very powerfully.

Am tempted to do likewise – depends on how mauch time I have available today!

By all means join the debate.